Wine Provenancing
The traceability of wine is very important to the overall integrity of the entire wine industry. The purchase of wine by a consumer is often linked with the reputation of both the wine maker and wine region in which the produce was grown. All of this information is placed on the label to give consumers the ultimate choice.
At TSW Analytical, our scientists have led the way; working toward the development of robust scientific tools which can be used to validate the origin and hence establish the traceability of wine for the past 10 years. With such a long history in wine traceability research, comes the extraordinary data resources - with representation from major growing areas throughout Australia and the world over that time.
Why is it valuable for wine growers, winemakers, distributors and exporters to have the ability to robustly validate the traceability of their wine?
1. In the event that some of the wine is substituted with inferior quality or adulterated to extend the quantity, the tool can identify this substituted product . This will assist in the protection of the wine makers brand and reputation.
2. In the event that a food safety concern arises with an export wine product, the scientific tool will make it possible to firstly confirm the products country of origin and identify potential substitution. With the source identified, it is possible to implement quarantine procedures which ensure that unaffected exporters will still have access to the market.
3. A robust, validated traceability system for wine will provide extra confidence to importers and consumers of the overall supply and integrity of the wine product. The extra confidence combined with the ability to tackle substitution, and fraudulent mislabeling of the wine products equates to good business for the wine industry.
If you are interested in wine traceability or would like to be part of a wine traceability program, contact TSW’s Food Forensics Team.